DIY promotions is a service dedicated to helping independent musicians build and conduct their own radio campaigns. We provide access to invaluable information and tools they need for the productive distribution of their single, EP, or album to stations that support independent music...
We do this by maintaining an up to date database for every single radio station in the United States that plays independent music, and provide tools to create an efficient mailing list they can use to send their CDs for review and consideration for airplay, including a physical packet mailed to the artist with station address labels.
We also provide tracking information that includes station call letters, mailing addresses, as well as current music and program director contact information. All of this replaces many hours of work it would require toresearch and aid in building, distributing, and tracking their music through our extensive database.
We even include tips from the industry on getting your music played successfully.
Once you have a radio-ready EP or album, some sort of regional or national radio campaign is the next logical step in getting your music heard...
However, finding a reputable promotion company is a challenge, and even when you do, services are expensive. Most independent musicians don’t have the means necessary to launch full-service radio and PR campaigns. Even knowing where to begin the task on your own is overwhelming. The time and research required to locate stations that will play independent music, verify their submission policies, contact info, mailing addresses etc is daunting to most.
This is where DIY promotions comes in. We have the most current database of every independent radio station in the country (over 1,500 to-date). We’ve spent 10 years curating the list and it is updated weekly to maintain the most current music formats, mailing addresses, and submission policies. We'll walk you through the steps of executing your own campaign to get your music played on the radio. You'll find useful information about each step, what you need to do, and what we can do for you.
Select a step to find out more
The first step in getting radio play is having a well-produced, well-mastered CD for airplay. This means having physical copies of your CD's on-hand for distribution to stations. Generally artists order 100-300 copies for a campaign - you'll know the exact number after you plan your personalized campaign with us.
With over 10,000 radio stations in the United States, it is not cost-effective to mail your CD to every station in the country. You'll want to limit your campaign to stations that accept and play music from independent artists and play your genre of music. You might also want to focus on specific geographic areas to coordinate with tours and performances.READ MORE
Once you're done building your campaign, order your personalized promotions kit with instructions and the following label sets:
The cost of the promotions kit, including the address labels for the stations matching your customized campaign is $315
As soon as you receive your custom kit you're ready to go! Label each CD as well as each envelope accordingly in anticipation of your mailing. Genre and track stickers go directly on your CD and mailing addresses as well as return address labels go on the exterior of your envelope.
Once you’ve mailed your CDs to radio stations the next step is tracking your music. Your DIY packet comes with all the pertinent info you’ll need to do this. In addition, we’ll provide you with an excel spreadsheet to log your mailings, inquiries, and airplay stats. We include program directors’ names, emails, and phone numbers. If you need assistance in conducting the phone calls and emails to stations for tracking purposes we do provide support services. Contact us for more info and for individual rates based on your campaign and needs.